Sure, you can vibe-code your website.
But you can't 'vibe-brand' your company.
Don't outsource thinking to the robots,
you silly meatbag.
I offer brand strategy, design, and creative direction for founders and startups.
UNIMO
Making a technical AI product in a traditionally unsexy industry feel warm, human, and impossible to ignore.
DRILLER QUEENS
Proving a strong brand can save you six figures in marketing. National press, TV, an ARTE documentary reaching 70M households. Zero paid spend.
OTHER NATURE
A brand positioning and strategy workshop for a beloved 15-year Berlin sex shop.
Most brand strategists haven't founded a company. Most founders don't come from a brand strategy background.
I've done both. I ran Driller Queens for six years, which taught me exactly what it feels like to build the plane while flying it.
Originally from the UK, based in Berlin for the last ten years. Twenty years of experience across brand strategy, design, and creative direction.
Hire me for project-based work, or get me in fractionally if you want me hanging out in your Slack channels.
When I'm not doing this, I run a shared creative space in Oberschöneweide, consult for small businesses, and still install the occasional kitchen when I feel like it.
